December 28, 2023

Join us for CUMBIA FEST, a Las Vegas Spanish Language Music Festival, including high-energy performances from three popular acts:


  • Rocío La Dama de la CumbiaRocío stands out as a prominent figure in the vibrant world of cumbia, particularly in the context of Mexican music. With a career marked by passion and dedication, Rocío has become a symbol of the genre, earning the title “La Dama de la Cumbia” (The Lady of Cumbia). Her music not only encapsulates the infectious rhythms and lively beats inherent to cumbia but also reflects her distinct vocal prowess and stage presence. Rocío has a unique ability to convey emotion through her performances, infusing traditional cumbia with a modern flair that resonates with a diverse audience. Her contribution to the genre has helped bridge generational gaps, making cumbia a timeless and enduring genre in Mexican music. Rocío, La Dama de la Cumbia, continues to leave an indelible mark on the music scene, celebrated for her talent, charisma, and dedication to keeping the spirit of cumbia alive and thriving. “I think cumbia is a genre that makes hearts happy, even if we are sad, tired, there are people who don’t even speak the Spanish language and they love cumbia,” said the Guatemalan in a recent news profile.

  • Vilma Diaz y la Sonora – a dynamic and influential cumbia act hailing from Colombia, recognized for their vibrant and electrifying performances. Led by the charismatic and talented Vilma Diaz, the group has made significant contributions to the evolution of Colombian cumbia, infusing it with contemporary elements while preserving its traditional roots. Known for their infectious rhythms, powerful vocals, and skillful instrumentation, Vilma Diaz y la Sonora has garnered a dedicated fan base both in Colombia and internationally. The band’s discography is filled with hits that showcase their versatility and ability to connect with audiences across generations. With a career spanning several decades, Vilma Diaz y la Sonora remains a driving force in the cumbia scene, continuously captivating listeners with their high-energy shows and leaving an indelible mark on the rich tapestry of Colombian music.

  • La Luz Roja de San Marcos –  “La Luz Roja de San Marcos” is a renowned cumbia group that hails from San Marcos, a region in Peru with a rich musical heritage. Founded in the 1970s, the group has played a significant role in popularizing traditional Peruvian cumbia both within the country and internationally. La Luz Roja de San Marcos is celebrated for its energetic and infectious performances, characterized by pulsating rhythms, lively melodies, and vibrant instrumentation. The band has mastered the art of blending indigenous musical elements with modern influences, creating a distinctive sound that captures the essence of Peruvian culture. Over the years, they have produced numerous hits and have become emblematic figures in the cumbia genre, contributing to the genre’s evolution and enduring popularity. La Luz Roja de San Marcos continues to be a beloved and influential presence in the world of cumbia, captivating audiences with their dynamic performances and preserving the musical traditions of San Marcos.

Don’t miss your chance to attend CUMBIA FEST in Las Vegas on February 16, 2024.

What is Cumbia Music?

Cumbia is a style of Latin music that originated in Colombia and is now popular throughout South America, Central America, and the United States. Traditional cumbia music uses a blend of African, Native American, and European styles and uses musical instruments such as drums, flutes, maracas, and accordions.

Cumbia, as a music genre, has many different styles based on where it’s played.  Countries across Latin America — like Argentina, Peru, Bolivia, Chile, Brazil, Ecuador, Cuba, and Mexico — all have their own unique styles and additions to the music. Cumbia music is most discernible for being percussion-heavy, with a signature double beat played on a maraca or drum, and flutes that carry the melody.

Decorative border graphic

Related Articles

Decorative border graphic
Summer Shtick Comedy Series

Las Vegas Comedy Show, July 6

June 21, 2024
Blood Drive

Holiday Blood Drive

June 20, 2024

How to Drink for Free in July

June 20, 2024
Las Vegas EV Charging Stations

EV Charging Stations in Las Vegas

June 19, 2024